The Why
The brands built on the American lifestyle — the prep aesthetic, the coastal optimism, the collegiate spirit — decided the American life was worth selling but not worth making here anymore. One by one they moved production offshore. The marketing stayed. The imagery stayed. The flags, the shorelines, the good life — all of it stayed. The manufacturing didn't.
Most people never noticed. The tags got smaller. The conversation never happened.
We noticed.
The Founder
John Tonsil Jr. grew up in Reading, Pennsylvania. He spent years building businesses — learning how supply chains work, how brands are built, and how corners get cut when no one is watching. He launched Berkswear Clothing Company because the gap between what American fashion brands say and what they do had become impossible to ignore.
Married to his wife Danielle, they have three children — Cameron, Cooper, and Charli. The names of his two boys became the brands. Because the values worth wearing are worth passing down.
The Brands
Cameron Cooper is premium American menswear for the man who lives the prep lifestyle with intention. Polos. Tees. The classics — designed in America, crafted in America, built to last. The Cameron Cooper customer knows what he values. He's worn the other brands. He's read the tags. He's ready for something that means what it says.
Cam & Coop is boyswear for the next generation. The name comes from John's two sons. The brand exists because the values worth wearing are worth passing down — and some things shouldn't wait.
Both brands launched July 4, 2026.
The Commitment
Berkswear launches as Crafted in USA — American design, American cut and sew, American materials at every step currently possible. The goal is full Made in USA as the company grows. That transition will happen publicly, on the record, and without fine print.
No outside investors. No shareholders to satisfy. No pressure to cut corners to hit a quarterly number. Just a founder, two brands, and a genuine belief that the American apparel industry can do better — and that someone has to go first.
Others have built billion-dollar brands selling the American lifestyle. Their clothes are made in Asia. That gap is the entire opportunity.
We went first.
— John Tonsil Jr., Founder
Berkswear Clothing Company · Reading, Pennsylvania